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The Ultimate Guide to Writing Effective Knowledge Base Articles: 18 Best Practices

Alemba • 13 Dec 2024

Keeping your IT Service Management knowledge base up to date with relevant, accessible, and well-structured articles is essential for successful knowledge management. A well-maintained knowledge base empowers users, improves productivity, and enhances the customer experience by making information easy to find and understand. It's a key way to document and utilize the collective knowledge of your employees in one comprehensive resource.

Whether you're building an internal knowledge base or a customer service knowledge base, following these best practices will ensure your articles deliver value and clarity.

Why Good Knowledge Base Articles Matter

An informative knowledge base serves as a self-service hub of online resources for your customers, support agents and team members. Whether it’s help articles for customer support teams, an internal knowledge base for employee onboarding or an external knowledge base for end user customers to find out information regarding your products or services, the quality of your articles directly impacts their usefulness. Benefits include:

  • Reduced support requests.
  • Faster issue resolution.
  • Enhanced customer satisfaction and loyalty.
  • Improved productivity within your organization.

1. Understand the Purpose of a Knowledge Base

Before diving into writing, define your knowledge base's purpose. Is it to provide self-service support for customers, streamline internal processes, or document workflows for ITSM tools? A clear goal ensures every article aligns with user needs.

2. Use Clear, Action-Oriented Titles

An effective title sets the stage for your article. It should be simple, descriptive, and include relevant keywords. For example:

  • "How to Reset Your Password"
  • "Configuring Automated Workflows"
  • “FAQs: Troubleshooting Common ITSM Platform Issues”

3. Understand and Define Your Customers

Before drafting an article, define who your audience is. Are you writing for service desk agents seeking ITSM knowledge or internal employees accessing ITSM system workflows? Tailoring language and content to your audience ensures relevance and clarity.

4. Prioritize Readability

Readable knowledge bases encourage users to engage. Break down content into short, scannable sections with:

  • Bullet points
  • Numbered lists
  • Subheadings
  • Bold text to emphasize key terms
  • Short paragraphs
  • Highlighted directions and tips

5. Start with the Basics

Assume users have no prior knowledge of the topic or technical information. Begin each article with a brief knowledge base definition, followed by clear, step-by-step instructions and tutorials.

6. Use Visual Aids Effectively

Support your text with visuals such as:

  • Screenshots: Annotate screenshots to highlight key actions.
  • Videos: Demonstrate workflows or processes visually.
  • Diagrams: Use flowcharts to illustrate operations.

These aids make complex instructions easier to follow and enhance the overall customer experience.

7. Focus on a Single Topic Per Article

Each article should answer one question or solve one problem. This improves clarity and prevents information overload. If additional context is needed, link to related articles for more details or adjacent topics and helpful information.

8. Keep the Language Simple

Avoid unnecessary jargon and use plain, straightforward language. For example, instead of saying "initiate password recovery protocols," opt for "reset your password."

9. Keep Content Up-to-Date

Regularly update your knowledge base articles to reflect changes in processes, software, or organizational practices. Outdated company information can frustrate users and reduce trust in your knowledge management system.

10. Integrate SEO Best Practices

To help create a user-friendly knowledge base, use relevant keywords naturally throughout your articles to improve discoverability via search. For example:

  • ITSM knowledge base
  • Service desk workflows
  • Knowledge base management

11. Encourage User Feedback

Include a rating system or comment option for users to provide feedback on articles. Insights from readers can guide updates and improve overall quality.

Customer feedback survey

12. Structure Your Content Logically

An intuitive information architecture is key to effective knowledge base management. Group related articles into categories and use descriptive headings.

13. Incorporate Data Analytics

Track article performance through built-in analytics tools. Monitor metrics like views, ratings, and time spent on pages and utilize the data to identify areas for improvement.

14. Link Related Documentation

Cross-linking within your knowledge base helps users navigate seamlessly. For example: "For more on automated workflows, check out our guide on configuring workflows in an ITSM solution."

15. Optimize for Different Devices

Ensure your knowledge base articles are desktop, tablet and mobile-friendly. A responsive design accommodates users accessing your ITSM platform from various devices.

ASM knowledge articles on different devices

ASM knowledge articles on different devices

16. Make the Knowledge Base Part of Your Workflow

Ensure teams regularly contribute to and use the internal knowledge base. This fosters a culture of knowledge sharing and improves operational efficiency.

17. Provide Frequently Asked Questions (FAQs

Adding an FAQ section to articles addresses common questions directly, enhancing usability and reducing service desk queries.

18. Promote Accessibility

Ensure your knowledge base is accessible to all users, adhering to best practices in usability and design. Consider screen reader compatibility and mobile-friendly layouts.

Screen reader for the visually impaired

Benefits of Effective Knowledge Base Management

An informative, well-structured knowledge base doesn’t just answer questions. It enhances user experience, reduces support requests, and empowers teams to resolve issues independently.

By following these best practices, your business can build a knowledge base that aligns with ITIL principles and boosts the value of your ITSM tools.

Recommended External Resources:

  • ITIL Knowledge Management Best Practices
  • Customer Experience Insights

Ready to transform your knowledge management? Learn how Alemba Service Manager can support your journey with its robust, ITIL-certified capabilities.

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Alemba Service Manger is PinkVERIFY™ Certified for Knowledge Management as well as 18 other ITSM processes. Find out how Alemba can help your business build an optimal knowledge base by getting in touch today.

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