As you mature your IT service management, you can quickly realise that your ITSM tool may become a block to expanding best practice deeper and wider across your organization. That’s why at Alemba we’re especially proud to share that Alemba Service Manager (ASM) has just added three more PinkVERIFY® certified processes to our portfolio, making us the global leader with 22 certified processes, which enables you to go deep and wide.
This recognition comes from Pink Elephant, one of the most trusted and long-standing authorities on ITSM best practices. Their PinkVERIFY® certification is a rigorous assessment programme that evaluates how well a tool supports ITIL-aligned practices. You can read more about the certification framework on Pink Elephant’s website, including the current vendor standings.
PinkVERIFY® is an independent certification program run by Pink Elephant, a global authority on IT service management (ITSM) best practices. It assesses ITSM tools against a comprehensive set of functional criteria to ensure they can effectively support ITIL-aligned processes.
Being PinkVERIFY®-certified means a platform has been rigorously tested and validated, giving IT leaders confidence that it can help their teams manage incidents, changes, vendors, services, and performance in line with industry best practices. You can explore the full certification framework and vendor standings here.
For IT leaders and practitioners, PinkVERIFY® is more than just a badge. It’s a way of knowing that your chosen platform has been tested by an independent, respected third party and is aligned with widely accepted ITSM best practices. That external validation helps give CIOs, service owners, and IT managers the confidence that the platform will scale, flex, and support the way their organisation wants to deliver services.
At Alemba, we see this certification as a reflection of the hard work we put into designing ASM around real-world customer needs while staying closely aligned with ITIL guidance.
“PinkVERIFY® isn’t just a badge for us - it’s about proving to our customers that when they choose Alemba, they’re choosing a solution that’s been independently validated to deliver real results across the full service management lifecycle.”
Emily Taggart, General Manager of Alemba.
Our latest milestone adds three more PinkVERIFY®-certified processes to Alemba Service Manager (ASM), each helping IT teams deliver more control, accountability, and value.
IT services depend on a complex web of third-party vendors — from cloud platforms to hardware providers and specialist contractors. Managing these relationships can quickly become overwhelming without the right tools.
With ASM, vendor information, contracts, and SLAs are centralised, making it easier to:
A large utility provider uses ASM to manage dozens of high-value vendor relationships. By pulling contracts into one system and automating renewals, they eliminated missed deadlines and improved response times. The result? A smoother supply chain and better negotiating power backed by accurate performance data.
Takeaway: Strong vendor management reduces risk, saves money, and keeps services running smoothly.
Most IT teams want to improve, but without visibility, it’s hard to know what to change or how to prove the impact of initiatives. ASM helps by turning raw data into actionable insight.
Key capabilities include:
A healthcare provider noticed recurring delays when incidents were escalated between support tiers. With ASM, they identified the bottleneck, created an improvement plan, and adjusted workflows. Within three months, SLA compliance improved by 20%, patient-facing staff received faster IT support, and leadership had the metrics to prove the success of the change.
Takeaway: Data-driven improvement builds credibility, boosts user satisfaction, and helps IT move from firefighting to proactive service delivery.
An organisation’s service portfolio is its shop window — the complete view of what IT offers the business, what it costs, and how it adds value. Without a structured portfolio, services often overlap, resources get stretched, and IT can struggle to show its real impact.
ASM provides a single source of truth for the service portfolio, covering:
A city council used ASM to map its digital services in detail. With this visibility, they spotted duplicated services, consolidated under-used ones, and reinvested in high-value, citizen-facing initiatives. The portfolio view helped IT leaders present IT as a strategic enabler to council leadership, rather than just a cost centre.
Takeaway: Service portfolio management helps IT prove value, prioritise investment, and align more closely with business goals.
With 22 certified processes, ASM is now the most comprehensively PinkVERIFY®-certified ITSM tool worldwide. That breadth of coverage matters because every organisation’s service management journey is different. Some need strong change and incident management. Others need advanced capabilities in areas like vendor or service portfolio management. Our certification demonstrates that ASM is built to support the full spectrum of ITSM maturity and requirements.
For IT leaders considering their next platform, this provides an extra level of assurance that ASM is independently recognised for its depth and flexibility.
The ASM Self-Service Portal
You can see the current PinkVERIFY® vendor standings on the Pink Elephant website. To learn more about Alemba Service Manager and how it can support your ITSM journey, explore our product overview or get in touch with our team for a tailored discussion.
Or call us to speak with one of our ITSM experts – +44 (0)203 479 7900
Back to Blog
+44 (0)203 479 7900
+1 612 416 2177
+61 (0)2 5632 9243
+64 (0)4 488 7481