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The Complete Guide to Building Your IT Service Catalogue

Alemba • 18 Oct 2024

Service catalogues are a critical component of IT Service Management (ITSM) as they allow organisations to provide a structured and streamlined way for users to request services and items they need to perform their job.

Alemba Service Manager Service Catalog

The Alemba Service Manager business service catalog in the self-service portal

A service catalogue is essentially a list of all the services and items that are available to users within an organisation, along with the associated prices and service level agreements (SLAs).

By building a service catalogue, you are able to deliver services with the same high level of quality and consistency each and every time.

This guide will explain what an IT service catalogue is, provide an overview of its many benefits, and offer some best practice tips on how to build and maintain an IT service catalogue.


What is an IT Service Catalogue?

An IT service catalogue is a comprehensive list of all the IT services that an organisation offers to its customers or users.

A well-structured service catalogue acts as a single source of information - so customers know exactly what services are available, how much it costs, and what SLAs are associated with those services.

The service catalogue is divided into two primary sections:

  • Business Service Catalogue - focuses on the services that directly support the business functions.
  • Technical Service Catalogue - provides details about the underlying technical components and services required to support the business services.

A service catalogue is the product of combinations of configuration items in the IT infrastructure.

Business Service Catalogue

The business view of a service catalog provides a clear and concise overview of the IT services that directly support the business functions of an organization. In practice, the business-facing service catalog usually takes the form of an online self-service portal, but can also be much simpler, like a spreadsheet. This is a ‘shop front’ where customers of the service desk can browse and request services and products in an easy-to-understand format.

Here are some essential elements that should be included in a business view of a service catalog:

Element Description
Business Service Name: A clear and concise name for the business service.
Business Service Description: A detailed description of the business service, including how it supports the business functions and how it benefits the user.
Business Service Owner: The individual or team responsible for managing the business service.
Service Level Agreement (SLA): The SLA specifies the expected service levels, response times, and performance metrics for the business service.
Availability: The availability of the business service, including any planned maintenance windows or potential downtime.
Pricing: The cost of the business service, including any fees, charges, or licensing costs.
Business Service Dependencies: Any dependencies that the business service has on other services or systems within the organisation.
Request Process: The process for requesting the business service, including any forms or documentation required.
Access Information: The information required to access the business service, including login credentials or other access requirements.
Support Information: The contact information for IT support, including phone numbers, email addresses, or other means of contact.

Technical Service Catalogue

The technical view of a service catalog is aimed at IT staff members and documents the underlying processes required to deliver the service.

A detailed technical service catalog should include the following information:

Element Description
Service Name: The name of the service that is being provided.
Service Description: A brief description of the service that includes its purpose and objectives.
Service Owner: The person or department that owns the service.
Service Level Agreements (SLAs): The agreed-upon performance metrics that define the level of service provided.
Service Availability: The hours and days that the service is available.
Technical Support: The technical support available for the service, contact information, and escalation procedures.
Service Support Hours: The hours and days that support for the service is available.
Service Dependencies: Other services or systems that the service depends on.
Service Requirements: The requirements for accessing and using the service.
Service Costs: The cost of the service, including any associated fees or charges.
Service Contacts: The contact information for support personnel, including email addresses, phone numbers, and office locations.
Service Documentation: Links to any relevant documentation or manuals for the service.
Service Status: The current status of the service, including any scheduled maintenance or outages.
Service History: A record of previous incidents or outages for the service.
Service Improvement Plan: A plan to improve the service based on customer feedback and analysis of performance metrics.
Service Request Process: The process for requesting the service, including any forms or approvals required.
Service Delivery Process: The process for delivering the service, including any prerequisites, setup, and configuration.
Service Monitoring: A description of how the service is monitored, including any key performance indicators (KPIs) and monitoring tools used.
Service Reporting: The reporting provided for the service, including any standard reports and custom reports available.
Service Security and Compliance: The security and compliance requirements for the service, including any relevant regulations or standards that must be met.
Technical Details: The technical details of the service, including the hardware, software, and network components that are used to deliver the service.

Service Catalog vs Service Portfolio: What’s the difference?

Although they may sound similar, the service catalog and the service portfolio are not the same.

The service portfolio provides details of the complete lifecycle of all services and products offered by an organization. This includes services currently available, planned services, as well as retired products.

The service catalog, on the other hand, only contains services that are currently on offer to customers and can therefore be seen as a subset of the service portfolio.

In ITIL v3/2011 the service portfolio is covered under ITIL Service Design and consists of three parts:

  1. Service pipeline - service that are proposed or still under development
  2. Service catalog - currently active services
  3. Retired services catalog - services that have been, or are in the process of being, retired

ITIL 4 categorizes Service Portfolio Management as a general management practice and renames the practice to "Portfolio Management".

Why You Need an IT Service Catalog

An IT service catalog serves as the backbone of any ITSM system. It allows IT teams to manage and deliver services in an organized manner, ensuring that users understand the services available and how to request them. A well-maintained IT service catalog helps reduce service desk strain, streamline service requests, and enhance user satisfaction. Benefits of IT service catalogs include:

  • Improved transparency: With a clear overview of services, both IT teams and end-users can easily track and manage requests.
  • Service optimization: A service catalog can help to identify opportunities for service improvement or optimization, by providing visibility into the performance and usage of IT services.
  • Faster service delivery: A defined service catalog allows for quicker response times and better resource allocation.
  • Better cost management: It helps in identifying and eliminating unnecessary services, optimizing your IT budget. The service catalog can provide a clear understanding of the cost associated with each service offered by a service provider.
  • Consistent service quality: The service catalog outlines the service level agreements (SLAs) for each service, which helps to ensure consistent service quality. This consistency builds trust and confidence in the organization's ability to deliver reliable and high-quality services.
  • Governance and compliance: A service catalog aids governance and compliance by providing a central repository of information about the services offered by a service provider, enabling organizations to manage services effectively and ensure compliance with regulations, standards, and policies. It helps identify and manage risks associated with service delivery, track service performance, and align IT services with business objectives.
  • Clear service descriptions: The service catalog offers a clear and concise description of each service, explaining what it is, how it works, and what the customer can expect in terms of service levels and response times. This helps customers to understand the services offered and set their expectations accordingly.
  • Better service selection: The service catalog enables customers to make informed decisions about which services to use and which ones best meet their needs. This empowers customers to take ownership of their service requests and helps to avoid misunderstandings or miscommunications.
  • Helps decision making: A service catalog provides a valuable tool for decision-making. It helps service providers to assess the demand for their services, prioritize their resources, and develop new services that meet the needs of their customers.
  • Aligns services with business goals: A service catalog can help to ensure that IT services are aligned with business goals and objectives. This can help to ensure that IT services are delivering value to the organization.
  • Supports Strategic Planning: A service catalog provides a comprehensive view of the services being offered and can be used to inform strategic planning and decision-making.

Step-by-Step Guide to Building Your IT Service Catalog

Here are some steps to consider when building your IT service catalogue:

Step 1: Understand what your users need

Your service catalog will ultimately reflect the needs of your specific end-user. You will want to match the services you supply with the real-world demand.

A good service catalog will meet the needs of the end user without getting too complicated. It is critical to find a balance between publishing a comprehensive catalog and publishing one that will get used.

Step 2: Define the scope and identify services

Define your service offerings, including descriptions and SLAs. What is it that you do in plain language? What do your users call it? If you can, limit the list to no more than 5 core things.

Take inventory of all the services offered and then group them according to the logical categories that your users will understand.

Step 3: Design the Catalogue

Once you have decided on categories, document each workflow for each kind of request. Visio works well for this.

Then, you can begin to build the back end that will support the front-end. Think about the language you will use, pricing, approvers, and even the icons you will want to use.

Consider the minimum information you need to gather from the customer for each kind of request and build this into the submittal forms.

Step 4: User Acceptance Testing (UAT)

Define the UAT scope, identify participants, and develop a detailed test plan. The UAT involves having participants interact with the service catalog, collecting and analyzing feedback, addressing issues, and repeating the UAT if necessary.

Once the UAT is completed and all issues are addressed, the service catalog can be deployed into production.

Step 5 - Service Catalogue Deployment

Steps to consider during the deployment phase are:

  • Establish access controls: Establish access controls to ensure that only authorized users can access the service catalog.
  • Define search and navigation features: Define search and navigation features that allow users to easily find the services they need and navigate the service catalog.
  • Train users: Train users on how to use the service catalog effectively and how to submit service requests.
  • Promote the service catalog: Promote the service catalog to encourage users to use it.

Step 6: Continual Improvement

Continuous improvement is essential for a service catalog to remain relevant and useful to users.

Collect feedback from users on their experience with the service catalog, including usability, relevance, and accessibility. Analyse the feedback to identify any issues, gaps, or areas for improvement in the service catalog.

Prioritize improvements based on the feedback analysis and the impact they will have on users and the organization.

Develop a plan for implementing the improvements, including timelines, resources required, and potential risks. Implement the improvements according to the plan, making sure to test and validate the changes before deploying them.

Remember to communicate the changes to users, including any changes to access, search features, or service descriptions.

Finally, monitor usage of the service catalog after the improvements are implemented and collect feedback to ensure that the improvements have had the desired effect.

Leveraging ITSM Software to Enhance Your Service Catalog

Alemba Service Manager Service Catalog
Alemba Service Manager business service catalog

A robust ITSM platform is vital for managing your IT service catalog effectively. With advanced ITSM software, you can automate service requests, track performance, and integrate with other enterprise service management tools. Alemba Service Manager offers features such as code-free configuration and PinkVerify certification, ensuring your service catalog aligns with industry best practices and improves overall IT efficiency.

The Alemba Service Manager ITSM Tool offers a robust solution for your organization to document its technical service catalog and the configuration items that constitute those services.

ASM supports the linking of your technical services to the published business services they support, presented in an attractive and easy to use service catalog that combines text and graphics in a consumable format.

Building and maintaining an effective IT service catalog is essential for successful IT Service Management. By following best practices and leveraging an intuitive ITSM platform, your organization can improve service delivery, enhance user experience, and optimize IT operations. Start building your IT service catalog today and unlock the full potential of your ITSM system.

Want to learn more about Alemba Service Manager? Book a demo now.

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